How do brands price and range the same products across markets?

Datka datasets show every product a brand sells on its own website in the US, Europe, Japan and China, with local list and sale prices, sizes, colours and stock. Each market sits in the same schema, so a product can be compared line by line.

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One product across four markets

A jacket that costs USD 128 in the US can cost EUR 129.95 in Germany and JPY 19,800 in Japan, and it may come in fewer colours or sizes in one of them. Datka datasets record each market's storefront as it stands, so these differences are facts you can query rather than impressions from a few site visits.

What each dataset includes

  • The full catalog of the brand's own website in each market, not a sample of best sellers.
  • List and sale prices in local currency.
  • Each colour and size as its own record, with stock availability.
  • Products mapped to one category tree, so ranges compare across brands.
  • Monthly snapshots, with the history stated on each dataset.

Questions teams answer with it

  • Where is our price above or below a peer brand's, market by market?
  • Which products does a brand sell in Japan or China but not in Europe?
  • How deep is a brand's size and colour range in each market?

Every dataset passes quality checkpoints at every stage before it is released, and comes with a full data dictionary.

Frequently Asked Questions

Which markets do the datasets cover?
The United States, Europe, Japan and China. In Europe each country storefront is kept separate. In China, datasets cover brand websites and WeChat mini programs.
Are prices converted to one currency?
Prices are delivered in each market's local currency, as the brand shows them, so nothing is lost to a conversion choice. You can convert them with the exchange rates your team already uses.
How often is the data updated?
Every month. Each snapshot covers the brand's full catalog in every market.

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