How does a competitor's assortment and category mix compare with ours?

Datka maps every product in a dataset to one category tree, with each colour and size as its own record. That lets a team compare how deep and how wide brands range each category, market by market.

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Breadth, depth and mix

  • Breadth: how many products a brand offers in each category.
  • Depth: how many colours and sizes each product comes in, and which are in stock.
  • Mix: the share of each category in the range, and how it differs by market.
  • Price architecture: how many products sit at each price point within a category.

One category tree across brands

Brands name their categories differently. Datka maps products to one category tree built for fashion, sportswear, outdoor and beauty, so a category means the same thing in every dataset.

Full catalogs, monthly

Each dataset covers every product on the brand's own website and is refreshed every month, so a change in range or mix shows up in the next snapshot.

Frequently Asked Questions

Which industries does the category tree cover?
Fashion and apparel, sportswear and outdoor, and beauty, each with its own categories, sizes and colours.
Can I map the data to our own categories?
The datasets use Datka's category tree, documented in the data dictionary. Mapping it to an internal taxonomy is work your team does, or that Enterprise can scope with you.
Is stock availability included?
Yes. Each colour and size carries its availability in each market.

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Request access to ready-made datasets, or book a consultation to scope the brands, markets and fields you need.

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